In-Lecture Exercise E

Typography Case Study

Immediately, we can read "TITLE" very clearly. But the rest of the body text, not so much. This typeface is good for logos, headings, and short (one or two words) phrases, but not good for body text, it is very hard to read.
In terms of typeface, it is almost illegible because it is all capital letters and blocky, which makes it hard for us to identify words by their grouped-up shapes and composition. It slows down reading because we have to identify them letter by letter. At a smaller scale, its outlined design also makes it very difficult to see and differentiate between letters.
In terms of composition, it is very hard to read center-aligned text, although this works fine for the TITLE. Otherwise, the relative sizes and line spacing are OK.

With respect to the 8 rules, I would improve this by using an appropriate typeface for the body text (There are a lot, but to name one, Times New Roman) as there are distinctions between letters and lower/upper case. In fact, it could be sans-serif like Helvetica as that would be different from the serif TITLE. I would also align it left as that is the convention, and there will be a solid starting point.
The line spacing and kerning is almost decent (save for some typos where spaces are needed between words), and the TITLE typeface is appropriate for it to be distinct from the body text. The body text isn't that long, but it could be broken into multiple paragraphs for better readability as well.